Your new site is looking awesome. You are about to hit "go" on some well-tuned Facebook advertising, and you hope this will give sales a bump, since most of your books' rankings have started to drop off on Amazon.
The advert goes live. Impressions start coming in, and soon you are racking up the conversions. Yes, people are going to your site through the ad! Money well spent.
But then the book sales don't really move. At all. They stay stubbornly on trend, and that trend is "meh".
What to do?
Well, as luck would have it, this exact scenario happened to me shortly after I created the shiny new ArmadaWars.com web site. Because I don't believe in holding back strategies that would help other authors (you're my colleagues, not my competition!) I'm going to share my solution with you now.
